Dunkin
Donuts is expected to open its second store at 13038 Kingston Pike,
between Dollar General Store and Dixie Lee Wines & Liquors, at 5
a.m., Tuesday, April 15.
“It’s exciting,” said Jackie Schuetze, district
manager. “It’s going to be a really good location.”
“It’s super exciting,” general manager Craig Norris
added. “We’re hoping for high volume, and we’re really looking
forward to being part of the community.”
“We do our grand opening the day we open,” said
Ernest McStraw, director of new store openings for the franchise.
“We normally do a ribbon cutting later at 9 a.m., and we’ll be doing
100 Days of Coffee (promotion). For the first 100 guests who come in
at 5 a.m., they will receive 100 days of free coffee, but they must
be here before 5 a.m. because the line fills up quickly.”
They also will be offering Dunkin swag all day.
“It’s amazing,” McStraw said about opening in a new location. “We
love the area.
“We are headquartered in Knoxville,” he added. “Our home office is
on Cedar Bluff Road. We also have the Campbell Station (store).”
In choosing a location, “we have a staff of real estate people whose
job is to seek out locations,” McStraw said. However, he observed
the benefit is traffic.
“We’re going to get traffic from people coming from Lenoir City into
Knox County to work,” he added. “We’ll get people coming south … and
being on the intersection of Kingston Pike and Watt Road, we’ll
possibly get some Interstate traffic.
“Our locations are all about traffic.”
Dunkin Donuts has 18 varieties of donuts, such as Boston kreme,
caramel frosted and glazed. Still, McStraw observed the leaders in
sales are its espresso-based beverages.
“We have hot coffee, iced coffee, espresso-based,” he said, noting
the store uses Arabica beans for its coffees.
In addition to its coffee and doughnuts, Dunkin carries teas,
refreshers, energy drinks, frozen drinks and hot chocolate;
sandwiches, snacks, wraps, bagels and muffins.
History
Dunkin Donuts opened its first store, initially called Open Kettle,
in Quincy, Massachusetts in 1948. It was renamed Dunkin Donuts in
1950, he said.
It now has 9,775 locations in the United States and more than 13,200
worldwide, according to its website.
“(Bluemont Group is) the franchisee of Dunkin
Donuts,” McStraw said. “Dave Baumgardner is our CEO of the
franchise.”